![]() ![]() In the weeks leading up to the Playhouse Disney launch, Elwood reckons Cookie Jar will lean on the U.S. Kids who came out to the CBC event picked up a three-song sampler CD of DoodleBops’ tunes, and those who couldn’t attend got a taste of the show from three music videos that went to air a few weeks before the program debuted. In Canada, the show’s three stars gave an audiovisual performance at a CBC-sponsored national event in November called Shimmy Shack Party, which was topped off with a live performance in Toronto. The first order of business will be to introduce preschoolers to the music before the series hits the airwaves. will mirror Canada’s one-year rollout plan. Kelly Elwood, the company’s senior VP of marketing, says her strategy to build up the DoodleBops brand in the U.S. ![]() The live-action preschool show, which centers around a rock band practicing for an upcoming tour, debuted on Canadian public broadcaster the CBC in February, and Playhouse Disney has set a launch date of April 11. ![]() Playhouse Disney US will be the second market to twist, turn, dance and learn with DoodleBops, a 26 x half-hour series from Montreal, Canada’s Cookie Jar Entertainment. ![]()
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